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****************************************************** webminister@webminister.com January 2000 - #2
IN THIS ISSUE:
****************************************************** Charles Arn in "How to Start a New Service" (pp 93 - 94) portrays the Pre-boomers as: loyal to societal institutions; believe that people serve institutions; relate to group goals; communicate ethics; finances focused on savings; standardization is valued; resist change; much religious heritage; willing to sacrifice self-interest for group benefits; motivated by responsibility and duty; and do the best you can with what you've got. Baby Boomers relate to: individual goals; well-educated generation; "not enough time;" desire and search for meaning; value security; value affluence; appreciate free and open expression; distrust organizational institutions; not motivated by guilt; and given to self-analysis; questioning; comparing; and pragmatic. On the other hand, Baby Buster have: a hazy sense of their own identity; quirky individualism; desire personal freedom; autonomy; "indifferent" generation; interests more important than work; cynical; disillusioned; skeptical; "have-nots;" slow to grow up; materialism outwardly rejected; and hopeless; hurt-filled; and lonely. Mac Lynn in "Churches of Christ in America – 1997" (p 15) states: "The greater losses appear to [be] . . . the departure of a significant number of the younger generation. More of the younger generation appear to be attending other religious bodies than in past decades, when drop-outs tended not to align themselves with other churches."
****************************************************** To the question, "What do you believe about Jesus Christ – He was God or the son of God," 84% of Pre-Boomers believed it compared to 78% for Boomers. The other choices were he was only a man, did not live, or just don't know. Many churches just have not emphasized the basic "Core Values" or are losing out to modern communication systems. Churches emphasizing "Core Values" have grown faster or declined less than church emphasizing other agendas.
****************************************************** Ellas has found that churches MUST attract members between 20 and 29 years old. Ellas states "growing churches had a larger percentage of members in the 20 - 29 age range while declining churches had fewer in this range but a larger percentage in the 50 - 64 and over 65 age range." (p 26) John Ellas' Center for Church Growth analyzed new membership trends for twelve churches. Ellas states: "FINDINGS REVEAL THAT GROWTH STRONGLY DEPENDS UPON ATTRACTING YOUNG ADULTS (his emphasis). A full 65% of all new members were between the ages of 18 and 39 . . . . and this percentage does not include the additional children of married couples (p 29). Ellas further emphasized that the average age of growing church members must be younger than the community average. Churches that are on average five years older than the community are more likely to plateau or decline. In 1997, Mac Lynn stated "General observations based on returned questionnaires indicate that the average age of members of Churches of Christ may be over 40 years, several years older than the national population. Churches in the South (and older congregations generally) tend to have more seniors and an older population. The ramification is that as a body, Churches of Christ reflect the outlook of older Americans more than that of the youth" (p 13). In 1999, George Barna in "One Out of Three Adults is Now Unchurched" states that the median age of the churched is 42 years compared to 35 years for the unchurched. http://webminister.com/growth01/plan0081.htm .
****************************************************** Netscape and Microsoft played leapfrog. Who released the latest web browser had the best browser for use. The problem was that older browsers could not handle many of the changes. Most web surfers are content with older browsers and have updated reluctantly. About 80% are using Netscape or Microsoft browsers 4.0 and later. They are about equally divided. Netscape is about equally divided between 4.0 and 4.6 The point is web pages need to be tested for function and appearance on at least four browsers from these two companies from 3.0 until the present. Remember 20% are still using 3.x browsers.
****************************************************** "Clear Choices for Churches" will aid in developing a strategy for growth. The book can be bought from Center for Church Growth for $12.95 plus shipping and handling at their web site http://4churchgrowth.com/chur2000.htm .
****************************************************** Visit http://webminister.com and its links. I need your comments, so e-mail me at webminister@webminister.com. Let me know if you want to "unsubscribe." In His Service, The Webminister |