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"Growing churches create an atmosphere where guests want to return for another visit. As a general rule of thumb at least two out of every ten first time guests must return a second time for a church to experience numerical growth. " |
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Whenever company is coming over to our house we go through a regular ritual called "Getting Ready for Company."
For us this involves such things as cleaning the bathrooms, emptying the trash, vacuuming the floor, dusting the counters and, most important, changing the cat litter boxes. All our effort is expended in preparation for our guests. We want our house to look the best it can and we spare no amount of effort to see that it is ready. No doubt you can identify with this experience. In a similar way, growing churches spend a significant amount of time getting ready for their company -- guests. They know that . . . . It takes guests to grow. No church grows unless guests visit. As a general rule of thumb a church needs to average between 4 - 5% of its worship attendance as first time guests before significant growth occurs. Some guests must return. Growing churches create an atmosphere where guests want to return for another visit. As a general rule of thumb at least two out of every ten first time guests must return a second time for a church to experience numerical growth. Guests make quick decisions. Most guests form an early opinion of a church as they drive into the parking lot and within 30 seconds of entering the front door. If their first opinion is negative, it will be difficult to change their minds later on. Preparing for Company. The following are seven key areas a church should address as it prepares for company.
Guests begin forming an opinion about a church as they drive toward it. They notice the landscaping, the parking lot, the color of the building and the general appearance of the entire church property. To get ready for company . . .
There is a new wave of children coming to our churches and their parents are astute child care shoppers. Parents expect a church's nursery to be comparable to their baby's room at home. They look for a church nursery to provide the same quality care they would find at the best week day care centers. To get ready for company . . .
The number one question asked at places like Disneyland is "Where are the restrooms?" Your guests also need directions to key areas such as the auditorium and child care. To get ready for company . . .
Enter the door of a Wal Mart store and you'll be greeted by a friendly person who offers you a shopping cart. Wal Mart understands the need to greet guests graciously and their success has prompted competitors such at Target and K-Mart to follow suit. To get ready for company . . .
People in our society are attuned to well planned and executed programs. While a worship service is certainly more than a mere performance, worship needs to be done well to get most guests to return a second and third time. To get ready for company . . .
Blended families, single parent families, codependency situations, physical, mental, sexual and substance abuse have created a people who are hurting. Guests visit a church not to be scolded or spanked but to be uplifted. To get ready for company . . .
Traditionally churches followed-up on guests with a letter from the pastor and an immediate visit to the home of the guest by a visitation team. With the rise of crime and the cacooning of people, today it's a whole new ball game. To get ready for company . . .
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1 Gary L. McIntosh is Director of the Doctor of Ministry program at Talbot School ot Theology at Biola University. This article was publshed in The McIntosh Church Growth Network Newsletter 5:9 (September, 1993) 1 - 2. McIntosh's web site is located at McIntosh Church Growth Network .