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Two things are virtually required for a web page, but neither show on a web page. First is the "title" tags and the the other is a "Meta" tag with a "Name" attribute. We have already seen the use of the "Title" tags on the previous page. Now let us look at a typical "Meta" tag. The two tags used in indexing a web site are: 1) keywords, and 2) description. <META NAME="keywords" CONTENT="preach christ, christ crucified, preach, christ, crucified, christ's death"> <META NAME="description" CONTENT="christ saved us by being crucified as an atonement for our sins. christ died that we would have everlasting life with the father in heaven"> In this example the web page would be indexed under the Title and the Meta Name keywords as the primary ranking for indexing this page. A basic web page template would look like this: (I alway captialize all tag names, so the HTML source program is easier to read.) Notice the title, keywords, and description all present a common purpose in about 200 characters or 30 words or less.
<HEAD> <TITLE> How to Preach Christ Crucified</TITLE> <META NAME="keywords" CONTENT=" preach, christ, christ crucified, preach, christ, crucified, christ's death"> <META NAME="description" CONTENT=" christ saved us by being crucified as an atonement for our sins. christ died that we would have everlasting life with the father in heaven"> </HEAD> <BODY> . . . . . . . . (This is what is seen on the screen.) . . . . </BODY> </HTML> AltaVista even goes so far as to state: "Do not submit a description or keywords with a URL. To control the abstract served back with your page, use META tags." And then again, some search engines do not use META tags. |